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Why Do I
Need An Updated Portfolio?
A high quality, up-to-date,
professional online identity is an essential element in successful
personal branding in today's world.
Brand
You
Personal branding isn’t only important
for promoting a product, business or political cause,
but also for promoting yourself .
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Think of
yourself as your number one product. |
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Manage your career like
your number one product. |
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Market yourself like
your number one product. |
Developing
Your Brand
The first priority in developing “Brand
You” is to develop your skills and abilities and
professional reputation. You can do this by identifying
your strengths, value and accomplishments, then broadcasting
them in your community, through social networking sites
and on the web with your own online portfolio. The results
are: |
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Adds perceived
value to your product or service.
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Increases your earning
potential |
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Differentiates you from
the competition |
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Enhances your reputation
and prestige |
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Positions your focused
message in the minds of your target market |
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Confers top of mind status
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Increases your authority
and credibility |
Lifelong
Networking
Branding yourself should become a life long habit. Once you’ve
recognized and developed your strengths, think about how you
best connect with people. Consider what your target audience
needs and wants, identify the value you deliver to meet those
needs and wants, and communicate that value in a way that
reaches your target market through the channels that work
best for you. Word of mouth works. Speaking works and giving
presentations works. Portfolios and social networking sites
work. Practice them all.
When you meet people at networking
functions, give them a business card with a link to your web
portfolio. Now the people you give your card to can view your
background, accomplishments, and everything you most want
to showcase about yourself – all done up in a stylish,
modern professional way. This makes you stand out as an achiever,
gain credibility and receive top-of-mind status…and
when you call them, you can turn those networking leads into
networking assets.
The same applies to those
times you may be forwarding information to an industry convention
where you’ll speak, or to a community organization you
may join, or even a team leader in another branch of your
company. Your web portfolio speaks volumes about you, and
helps you get the attention you deserve.
A personalized, customized
career web portfolio is light years ahead of a resume. It’s
like comparing the Space Shuttle with a bi-plane. Keep this
21st Century technology working for you, demonstrating your
accomplishments, skills, vision and unique value proposition
to decision makers you want to influence.
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| Receive A Free Portfolio Idea Kit: |
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More Resources:
View a summary of portfolio networking uses.
View
a sample business networking portfolio
Specifically
how does a portfolio improve my networking?
Contact us for help and product info
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